As a Senior UX Designer with 14 years of experience, I bring a thoughtful and creative approach to my work. Growing up in a middle-class family in suburban Calcutta, I’ve always valued the beauty of simplicity and the power of design. My passion for nature inspires me, and I find joy in watercolor painting, where the medium’s unpredictability reflects the complexities of human life.
A lifelong learner, I thrive on expanding my knowledge and exploring new ideas. When I’m not immersed in design, I enjoy reading, writing, gardening, and watching thought-provoking films that challenge my perspective. I believe that creativity and nature are intertwined, and I strive to infuse that philosophy into every project I undertake.
Skills
Leadership & strategy – Lead UX Designer with expertise in defining UX vision and strategy, mentoring teams, and driving cross-functional collaboration. Skilled in stakeholder management, design operations, and facilitating innovation through user-centered workshops and practices.
Research & Insights – Skilled in leading user research and market analysis to translate business goals into user needs, turning insights into actionable design strategies through scalable research frameworks.
Design execution – Skilled in end-to-end UX design, combining IA, prototyping, and user journey mapping with a focus on accessibility and content alignment.
Design system – Define design system and guide junior designers to develop scalable artefacts ensuring accessibility
Testing & validation – Experienced in leading usability testing and evaluations, translating user feedback into design improvements, and using A/B testing and UX metrics to drive iterative optimization.
Experience
Google, Bengaluru, India
Senior UX designer
April, 2024 – Present
As a UX lead of Google Ads mobile app, my responsibilities are to take part and define long term strategy, communicate overall vision, collaborate with xFn to brainstorm concepts and user journeys, design and prototype solutions, create research plans along with researchers. I have been taking active part in user study and product benchmarking across geo locations along with customer immersion sessions in India.
Tide Platform Limited, Bengaluru, India
Design manager, UX & Brand
May 02, 2023 – April 15, 2024
In this UK based B2C open banking platform my responsibilities are to drive workshops, synthesize and identify opportunities across all verticals that are equally important to business and users, prepare concepts and help build a cohesive user experience. Another key responsibility is to make a culture shift and bring better collaboration across teams.
Google, Bengaluru, India
Manager, UX design
Nov 02, 2021 – May 17, 2023
Define a scalable and sustainable approach to solve difficult problems by developing and evangelizing long-term UX and product strategy. Serve as subject matter expert in UX design principles and user-centered product design methodology. Derive E-2-E solution contributing to Google Cloud resource management and Analytics. As India lead, manage a team and mentor them. Took multiple interviews with the strict hiring principles.
Honeywell, Bengaluru, India
Senior Advanced UX designer
Mar 26, 2018 – Oct, 2021
End-to-end project executions for more than 4 life-line projects. Conducting workshops – both offline and online. User interviews, multiple types of usability testing. Design strategy for one of the top 4 key projects on Honeywell software business roadmap. Strategy for how to measure UX aligning with business OKR. Cross-location team collaboration.
PhaseZero India, Bengaluru, India
UX Lead
Feb 08, 2017 – Mar 23, 2018
Ownership of all UX decisions and deliverables and ensure on time accomplishments of goals. Responsible for Successful releases of products for digital transformation of a fortune 500 company. Responsible for 3 cloud 2.0 applications – both mobile and web.
Pace Marketing Solutions, Bengaluru, India
Creative Director
Oct 15, 2016 – Jan 31, 2017
I joined this company for the second time to handle two major clients – vmware and Salesforce for effective communication across channels. I have delivered one world class project which got appreciated by Salesforce India, and the APAC team.
NotchUX, Pune, India
Senior UX Designer
Jan 02, 2016 – Sep 30, 2016
NotchUX provided me with a platform to think about products for multiple startups. I was responsible for conducting workshops with clients to get requirements and produce product structure for MVPs, sitemap, information architecture, wireframe, mockups and micro interactions. Closely worked with the UX team, Visual design team, UI team.
Pace Marketing Solutions, Bengaluru, India
Creative Director
Sep 15, 2015 – Dec 31, 2015
I was hired to take the challenge of delivering to unsatisfied clients in the techspace. Major client I have handled was vmware. I have successfully delivered projects which earned global appreciation from the clients and others from the same field. I have set the Brand for the employer company.
IDG India, Bengaluru, India
Lead Designer
Jul 04, 2014 – Sep, 2015
Being the Lead Designer of Brand and Marketing my task is to ensure every single piece of creative should follow a certain visual language across every medium and leverage the CIO magazine brand in the international market place. Played lead role in designing IDG’s biggest event ever in India (“CIO100 2014”), Year Ahead Summit, NetApp Innovation Day 2015, IDG News Service.
Gravity Consulting, Bengaluru, India
Associate Consultant – Information Design Practice
Feb 20, 2014 – Jun, 2014
Working closely with a group of seasoned consultants from Australia, analyzing information regarding business blueprints, roadmaps, benefit management and communicating the problems, risk and mitigations to the CEOs, CFOs, EPMOs, PMOs of Australian Governments. Also taking responsibility to communicate and deliver visualization of plans for business needs of US clients.
Logic Roots, Jaipur, India
Communication & Visual Designer
Nov, 2013 – Feb, 2014
Unifying three names into one brand with a strong proposition and its communication, gamification of practicing math in a better and effective way (grade I –V), and developing strategy to prevent easy copying / reproducing of them by any third party. Also strategizing to change product perception gradually.
Focus Circle Brands, Kolkata, India
Creative visualizer
Nov, 2012 – Nov, 2013
Mainly working for three brands – Dalmia Cement, Raichak on Ganges and ICA. Type of work involves ATL & BTL advertising, presentation, conceptualization and experience design.
Designlipi Projects, Kolkata, India
Lead Designer (visual Communication)
Jan, 2012 – Aug, 2012
worked for different brands such as Godrej & Boyce, Godrej Locks, Godrej Properties, Godrej Security Solution, Green Building Consultancy Services, Godrej MHE, Godrej Appliances, Boroline, Loren, Lightkrafts, etc.