I’m a passionate UX designer with a masters in design from IDC, IIT Bombay. At present, I am working with Google. I craft coherent user experience for cross channel applications and deliver value to business. I have 14+ years of experience in various domains and organizations. I specialize in creating intuitive digital experiences that balance aesthetic appeal with functionality. My design philosophy centers on creating frictionless experiences that anticipate user needs while driving business outcomes.
Recent work
Ads Campaign Management on Mobile App
Creating, monitoring, troubleshooting and optimizing ad campaigns right from the mobile app in an easy and efficient way
Cloud Resource Optimization
Redesigning resource management system and deprecating multiple old and homegrown tools for better visibility, contextuality, and efficiency
Workforce Productivity
Reimagining the workforce productivity ecosystem for oil and gas field for efficient task management, reduced human error and tracking on-ground activities
Aftermarket: B2B e-Commerce
Redefining the B2B aftermarket of automobile for one of the largest dealers in the US and setup a product that is scalable, modular, and capable of catering other business in a cloud based environment